Mindframe Education and Training Program

1. Project Profile

Project Name(s)	MindFrame Education and Training Program
Funded Organisation	Hunter Institute of Mental Health
Geographical Area	National
State/Territory	National
Approach(es)	Universal
Individual/Group	Group
LIFE Action Areas	Improving the evidence base and understanding of suicide prevention Improving community strength, resilience and capacity in suicide prevention
Target Groups	Whole of community Workforce Other

2. Project Description

Mindframe National Media Initiative (Mindframe Initiative) aims to encourage responsible, accurate and sensitive media representation of mental illness and suicide, and to advocate on behalf of community concerns relating to media depictions that stigmatise mental illness or promote self‐harm. The Mindframe National Media Initiative was developed in collaboration with the media industry, mental health promotion and suicide prevention experts, policy makers and consumer and carer representatives.

The Mindframe Initiative is managing the Mindframe Education and Training Program. The Education and Training Program targets five broad groups: news media; mental health and suicide prevention sector; universities; police; Australian film, television and theatre.

3. Activities

In the current funding period, the key activities are, or will, be undertaken:

Priority 1: To increase the currency and relevance of the project resources to sector targets. Specific strategies will include to:

• Conduct consultations with target groups about the redevelopment of content and style of the print and online resources
• Review and redesign the printed Mindframe resources for the media industry and mental health and suicide prevention sector
• Redesign the Mindframe and Response Ability project websites and develop up to date online communication approaches
• Research and develop new content to address gaps and emerging issues for the resource redevelopment

Priority 2: To enhance the capacity of the target sectors to deliver Mindframe education and training. Specific strategies will include to:

• Devise a professional development model that enables identified stakeholders to deliver Mindframe education and training
• Integrate Mindframe principles into core sector policies and guidelines for all target sectors
• Support national, state and local partnerships between sectors to implement Mindframe

Priority 3: To strategically engage identified target sectors. Specific strategies will include to:

• Develop and maintain expert reference working groups to guide project activities and sector strategies
• Undertake strategic engagement with news media targets across Australia through professional development
• Undertake strategic engagement with identified target sectors across Australia
• Identify and engage relevant Indigenous stakeholders

Priority 4: To contribute to the building of the evidence base for this work. Specific strategies will include to:

• Undertake research to enhance the currency of project resources
• Evaluate project approaches and disseminate outcomes Top of page

4. Funding

• Round 1
  • NSPP funding
    • 2006/07 - $782,200
    • 2007/08 - $726,000
    • 2008/09 - $764,000
  • % project funding - 100%
• Round 2
  • NSPP funding
    • 2009/10 - $1,175,000
    • 2010/11 - $1,036,124
  • % project funding - 100%
• Round 3
  • NSPP funding
    • 2011/12 - $1,500,000
    • 2012/13 - $297,000
  • % project funding - 98%

5. Staffing

• Round 1 (2006/07, 2007/08, 2008/09)
  • Number staff positions funded (FTE) - 3.4
  • Number staff positions filled (FTE) - 3.4
• Round 2 (2009/10, 2010/11)
  • Number staff positions funded (FTE) - 6.2
  • Number staff positions filled (FTE) - 6.2
• Round 3 (2011/12, 2012/13)
  • Number staff positions funded (FTE) - 6.1
  • Number staff positions filled (FTE) - 6.1